WatchESPN IS AN ONLINE STREAMING SERVICE FOR ESPN SPORTING EVENTS AND PROGRAMS. IT AVERAGES 1.3 BILLION MINUTES STREAMED PER MONTH— IN OTHER WORDS, EXTREMELY SUCCESSFUL. BUT DURING BROADCAST BREAKS, THE STREAMING SERVICE POSTED A SIMPLE “BE BACK SHORTLY” MESSAGE TO MAINTAIN ITS COMMERCIAL-FREE PROMISE.

IT IS HERE THAT WE FOUND AN OPPORTUNITY TO ADVERTISE ESPN’S OWNED PROPERTIES. UTILIZING SPORTSCENTER ANCHORS, WE PLACED THEM IN FUN SITUATIONS TO HELP CAPTURE THE ATTENTION OF OUR AUDIENCE.

MY ROLE AS ART DIRECTOR INCLUDED IDEA CONCEPTING, PHOTO SHOOT DIRECTION AND PRODUCTION, AS WELL AS COSTUME DESIGN AND PHOTO EDITING.