ATTENDING UNIVERSITY OF OREGON HELPED ME DEVELOP A DEEP-ROOTED LOVE FOR COLLEGE SPORTS. THAT’S WHAT MADE THIS OPPORTUNITY SO INCREDIBLE.
THERE ARE 128 COLLEGE FOOTBALL TEAMS ACROSS DIVISION-1 FBS. FOR EACH, I WAS ASKED TO CREATE A UNIQUE BUT RECOGNIZABLE ILLUSTRATION WITHOUT USING SCHOOL LOGOS. THIS MEANT RESEARCHING EACH FAN BASE TO UNDERSTAND THEIR MOTTOS, MASCOTS, AND TRADITIONS SO THAT THE IMAGES CAME ACROSS AS AUTHENTIC TO EACH, WHILE MAINTAINING A CONSISTENT LOOK AND FEEL ACROSS ALL SCHOOLS.
THE DESIGNS WERE USED IN A VARIETY OF WAYS, INCLUDING USE ON PRINTED POSTERS, SOCIAL, INFO CARDS AND WALL WRAPS. THE ARTWORK WAS EVEN USED BY THE NATIONAL CHAMPIONSHIP VIP HOSPITALITY PROGRAM.
MY ROLE AS DESIGNER ON THIS PROJECT INCLUDED ALL RESEARCH, CONCEPTING AND CREATION. CAN YOU FIND YOUR FAVORITE COLLEGE PROGRAM?