THE ARMY IS NOT A PLACE THAT PLACES EMPHASIS ON CREATIVE. FUNCTION IS FAR MORE VALUABLE THAN THE AESTHETICS. BEFORE MY ARRIVAL, THEIR GRAPHICS WERE CREATED IN EITHER MICROSOFT WORD OR POWERPOINT.
SO I BRIDGED THE GAP. COLLATERAL CAN BE BOTH CREATIVE AND FUNCTIONAL. FOR THE ANNUAL ST. BARBARA’S BALL IN BOTH 2014 AND 2015, I CREATED ARMY-BRANDED MATERIALS INCLUDING INVITATIONS, PROGRAM BROCHURES, POSTERS AND SHIRTS.
BELOW ARE THE CREATIONS, AS USED BY THE ARMY. TAKE A LOOK.